DECO TYPE

Deco type is a series that dives deeper into the typographic styles of the Art Deco movement. It explores influences that inspired type and graphic design of the time and studies characteristics that make it distinct in history as 'modern'. 

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Art Deco influenced design across disciplines and graphic design was not left behind. Sharp strong lines creating a sense of movement, linearity, and balance were some key characteristics seen across posters and illustrations. Despite Art Deco’s reflecting appreciation for the machine and industrial processes - which achieved a sort of “technical appeal” for all its products - the real aim of this style was to create a sleek elegance that symbolised wealth and sophistication.

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The Deco type series uses the learning from Art Deco type and studies typographic signage of 5 Art Deco buildings of Delhi.

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See also Deco in Delhi's custom logotype.