Greater Lane

The event Greater Lane, based on William Hogart's Gin Lane painting, aims to change the narrative around gin in the present day. Through the 5 paintings that focus on recreating Gin Lane we aimed to create a space that celebrates gin, "a gin party", contrary to the 1751 narrative.

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Inside the site, the exhibition space is structured through a linear grid that navigates the visitor in an open-close hierarchy creating different moods within the walled limits. Two circular pods create enclosed areas that house the paintings. Each painting extends into its setup designed to be an extension of the artists vision. The transition space between these pods opens into a space of celebration, bringing the spirits of the paintings to life. The perimeters materiality blends and blurs through the light creating a cohesive background within the distinction of spaces.

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Greater Lane event builds and celebrates the spirit of gin in the 21st century challenging the notions set in history.