Salt Lime Rickey

Primary goal of the packaging experience was to enhance the visibility and conversation around Greater Than. Targeted at gin drinkers, the bundle is designed to unpack itself into a cocktail making experience.

 

Designed around a bottle of Greater Than Gin, a cotton canvas bag holds the bottle inside. Made with organic cotton, the bag closes itself with a simple tie of cotton rope that defines the neck, forming ruffles on top when tied. The neck hangs cocktail ingredients using pins in copper that complete the brands color palette of black, white and hints of copper. Yellow and green potlis carry lemon and green chillis, respectively. Next to this hangs a tiny vial of glass filled with salt along with greetings and recipe card. 

 

Inspired by the idea of an interactive and sustainable gift pack, the design aims to offer an immersive experience, combining the art of making and drinking of a cocktail.